Optimizing MJN Enfamil’s Mobile Site

Enfamil’s mobile site needed a design overhaul to improve usability, drive engagement, and boost CRM registrations. The challenge was to create a user-friendly interface that guided users through their product offerings while simplifying the decision-making process. As the Lead UX Designer, I collaborated with a Junior UX Designer and Creative Director to implement a modular, mobile-first approach. By aligning storytelling with key design principles, we enabled users to easily find products tailored to staged nutrition.